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House For Sale By Owner!I Don't Want To Pay Real Estate Fees!The scenario called a house For Sale By Owner, or FSBO (fiz-bo) as it’s known in the trade, is a process exercised by less than 20% of the homeowners planning to sell their home. Although the vast majority of real estate that’s traded in Canada and the US is done through organized real estate boards, there are still some cases where the homeowner tries to take on the complex task of selling their home by themselves ... thus the House For Sale By Owner. The homeowner focuses solely on the idea of saving what they perceive to be a large commission, making the assumption that this approach will help them come out ahead on the transaction. They lose sight of the many ways that it pays to use a professional sales representative. In actual fact, this "tunnel vision" approach can end up costing the homeseller far more than any commission they save.
There’s a lot more to marketing a home than simply placing a sign on your lawn or an ad in the paper. Targeted direct mail, posting on board listings, internet promotion, referral networks, newsletters, community events, and open houses are just some of the elements your real estate salesperson may use in developing a customized marketing plan that’s right for you. And by showcasing your property to a far greater number of prospective buyers, you stand a far greater chance of selling your property at a price and terms that are better for you. Cutting yourself off from these prospects simply cuts down your chances of getting the best possible price for your home. Have you ever stopped to consider why a homebuyer might be motivated to purchase a home that is NOT marketed through a licensed real estate broker? Rather, it’s being marketed directly by the homeowner, who due to their own personal interests or their lack of experience may not represent the property accurately. Simple! They are trying to save the commission too! So, if both the buyer and the seller of a FSBO are trying to save the same commission dollars, who really wins? Remember, as a homeseller working with a real estate agent, you are in the driver’s seat and you pay only for results. No results - No commission or fees. If your home does not sell at a price and terms that are agreeable to you, then you pay nothing.   
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